Two remarkable designs have come to life as the new special signature editions of the SENZ storm umbrella. These wonderful creations are the result of the cooperation between the inventors of the Dutch SENZ storm umbrella and the Japanese design label Minä Perhonen. This collaboration truly honors and rejuvenates the 400 year old relationship between Japan and the Netherlands by linking Japanese design to Dutch innovation.
Who is Minä Perhonen?
Minä Perhonen is a well-known international fashion brand from Japan. The poetic designer Akira Minagawa founded the fashion label in 2003. Timeless, frivolous and poetry are keywords suitable to the brand. The clothing is not just meant to be wearable for one season. They do not loose their allure through lapse of time. This is because the garments have beautiful refined details. Prints, embroidery and craftsmanship are important elements for Minä Perhonen and they are reused in every collection. The name of the brand is Finnish because the designer adores the lifestyle and the culture of Finland. “Minä” means “I” and “Perhonen” is “Butterfly,” with a wish to make many beautiful designs like those of butterflies’ wings.
Who is SENZ Umbrellas?
Aiming to beat the odds on the bad performance of existing umbrellas, three Dutch design students from the Technical University in Delft decided to redefine the norm for umbrellas; they designed the new and innovative SENZ storm umbrella.
What makes it remarkable is its stylish aerodynamic shape, which keeps rain off your back and withstands up to 100km/h wind. The sight from underneath the umbrella is strongly improved by the same asymmetric shape. The points of the ribs of the umbrella are foreseen of so-called ‘eyesavers’. This makes the umbrella no longer dangerous for other people’s eyes. While the SENZ storm umbrella is solid, it remains lightweight and therefore very easy to use. The handle is foamed and rubberized to keep your grip from slipping. The SENZ is smart, strong and stylish!
Tags: collaboration, Design, Dutch, innovation, Japanese, Minä Perhonen, SENZ, SENZ storm umbrella, storm, umbrella
