November 8, 2009 - 22:03
Tamago, Japanese for egg (the beginning, genesis), is the name of the new store of Simon Talsma and his son Casper. Simon Talsma is well known nationally for his famous store Cobra in Den Bosch.
This store is different from other stores because it’s not located in a shopping area. The Talsma family decided to start their new shop at the Spiegelgracht, surrounded by many art galleries. They also decided to not put their clothing on sale. When sale season starts Tamago puts unique collections in their store. Besides Minä Perhonen, there will be other sustainable and high quality collections in the shop like Sara Lanzi, Jane Wheeler and Marscha Hüskes. These brands are nowhere to be found in the Netherlands except the collection of Marscha Hüskes. Besides the high quality and sustainability the collections are remarkable because of their modest intelligence. Go and have a look at the Minä Perhonen collection and tell us what you think! Tamago – Spiegelgracht 13 – 1017 JP Amsterdam
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November 6, 2009 - 9:26
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November 6, 2009 - 9:19
There you go: SENZ by Minä Perhonen is now available!
The names of the designs are ‘rain symphony’ and ‘twig’. Rain Symphony is designed by Keiko Tanaka and came to life through the joyful sound of raindrops playing with the wind and splashing on your umbrella. The rain symphony has a diverse pattern and is very frivolous. It makes you happy on a cloudy day!
Twig was designed by Akira Minagawa with the hope of catching the arrows of light that come through the twigs and foliage when holding your umbrella. Twig perfectly merges with the dark autumn weather: it’s dark with a gray pattern of twigs. The designs are both very fashionable. This combined with the comfort of the SENZ storm umbrella makes you enjoy the weather in style!
Buy your SENZ by Minä Perhonen now!
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November 4, 2009 - 19:28
Two remarkable designs have come to life as the new special signature editions of the SENZ storm umbrella. These wonderful creations are the result of the cooperation between the inventors of the Dutch SENZ storm umbrella and the Japanese design label Minä Perhonen. This collaboration truly honors and rejuvenates the 400 year old relationship between Japan and the Netherlands by linking Japanese design to Dutch innovation.
Who is Minä Perhonen?
Minä Perhonen is a well-known international fashion brand from Japan. The poetic designer Akira Minagawa founded the fashion label in 2003. Timeless, frivolous and poetry are keywords suitable to the brand. The clothing is not just meant to be wearable for one season. They do not loose their allure through lapse of time. This is because the garments have beautiful refined details. Prints, embroidery and craftsmanship are important elements for Minä Perhonen and they are reused in every collection. The name of the brand is Finnish because the designer adores the lifestyle and the culture of Finland. “Minä” means “I” and “Perhonen” is “Butterfly,” with a wish to make many beautiful designs like those of butterflies’ wings.
Who is SENZ Umbrellas?
Aiming to beat the odds on the bad performance of existing umbrellas, three Dutch design students from the Technical University in Delft decided to redefine the norm for umbrellas; they designed the new and innovative SENZ storm umbrella.
What makes it remarkable is its stylish aerodynamic shape, which keeps rain off your back and withstands up to 100km/h wind. The sight from underneath the umbrella is strongly improved by the same asymmetric shape. The points of the ribs of the umbrella are foreseen of so-called ‘eyesavers’. This makes the umbrella no longer dangerous for other people’s eyes. While the SENZ storm umbrella is solid, it remains lightweight and therefore very easy to use. The handle is foamed and rubberized to keep your grip from slipping. The SENZ is smart, strong and stylish!
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